The idea that direct mail campaigns are a thing of the past is not only unsubstantiated, but it could also be hindering your marketing efforts. Granted, you can’t simply mail something and expect to see fantastic results. To ensure success with any mailer, best practices must be followed. Below are five steps to follow when..
Read MoreQuick poll question: How many unread emails are in your inbox right now? And for all of my “inbox zero” friends out there, how many emails from businesses do you automatically delete without even reading the subject line just to keep your inbox clean? People are forced to consider each and every direct mail piece..
Read MoreHave you ever been waiting for something to come in the mail but never knew if it was it going to come today? Now you can find out what is in your daily mail before it arrives. The USPS is offering a new service called Informed Delivery. Informed Delivery is the USPS platform for providing..
Read More